Best Kiteboarding Launches Comprehensive Environmental Protection Initiative

[Lia]

First of several major deals announced in far reaching corporate social responsibility program

Delray Beach, FL July 29, 2009 – Best Kiteboarding, a division of Best Action Sports, Inc. and a leading brand in the kiteboarding industry, today announced that it is offsetting the entire carbon footprint created by its U.S. operations and global shipping, and is directly contributing to the construction of new wind and solar power facilities across the United States.

In a formal agreement with a division of NextEra Energy Resources, LLC, North America’s largest producer of wind and solar energy, Best is purchasing renewable energy credits that benefit the EarthEra Renewable Energy Trust. One hundred percent of the proceeds of those credits support the construction of new renewable energy facilities throughout North America.

Best and NextEra have been in active negotiation of this agreement since October, 2008.
“As a company that is quite literally driven by wind and is dependent on a clean and beautiful natural environment, Best Kiteboarding is committed to environmental protection and to conducting business in a sustainable manner,” said Ian M. Huschle, President and CEO of Best Action Sports. “These issues are of enormous concern to us and our customers. Since everyone who kiteboards knows what sort of power the wind can generate, a partnership with the leading provider of wind energy was a natural fit for Best and gives us a unique opportunity to aggressively act on our core beliefs.”
"EarthEra is excited to begin this initiative with Best Kiteboarding," said Nate Hanson, vice president, NextEra Energy Power Marketing. "By participating in the EarthEra Renewable Energy Trust, Best Kiteboarding is making a meaningful commitment to the global environment by taking responsible actions to balance out their business’s carbon impact and doing so in a way that will build new renewable generation, benefiting the air quality for the entire kiteboarding community.”
Best is currently developing several other environmental protection and social responsibility programs of equal scope throughout the world. With over 600 retail accounts in 60 countries, it is committed to supporting a sustainable and safe environment everywhere. Other projects and partnerships near completion include a used kite recycling program, use of recycled materials in bags, apparel and accessories, beach cleanups, safety programs, and workshops for the preservation of beach access.

About Best Kiteboarding
After an explosive entry onto the kiteboarding scene, Best has quickly become the most recognizable brand in the industry. In five short years, the company has progressed from infancy to being the number one supplier of kiteboarding equipment across the globe. Simply put, more kiteboarders enjoy riding on Best equipment than on any other brand. Understandably, Best is proud to be in this trusted position.
Best Kiteboarding is driven by one simple mantra:
Exceptional products and exceptional service at exceptional prices.
But success for Best means more than just making sure it has the most competitive equipment, customer support and pricing; it also means doing everything possible to ensure the future of the sport, including community advocacy outreach for local beach access and helping to protect kiters’ natural environment. Whether being the first brand to undertake a nationwide grass roots promotional tour or being the first brand to invest in the long term sustainability of its business operations by carbon offsetting, Best Kiteboarding always strives to lead by example.

For more information please visit www.bestkiteboarding.com

Press Contacts
Best Kiteboarding
Lia Feriancek
(561) 243-3737 x0228
Lia@bestkiteboarding.com