I've thought about coming out with our own line. Years ago we tried bringing a Multi Vitamin to market geared towards general nutrition. Thought that would be a large enough target market. After 80k worth of 30 sec. and 60sec. commercial spots, we put it to rest with just a hand full of sales. OUCH!
I shared the cost with a co-op advertiser but I still paid out half the bill. At this time we've concentrated on doing products for other companies'. I have given it some thought recently to re-introduce a product.
Something that replaces electrolytes, yes offers energy. Natural forms of stimulants of course, minimize artificial ingredients. A product that would offer a little more then the popular aide's with a little boost...
Kind of like a Boost-Juice or something. A spin off to the Vitamin-water that has been around for at least 10 yrs. now and is finally becoming popular.
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12-31-2007, 03:11 PM
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