But it's not a 20 meter kite... thats surface area... maybe the reporter didn't get it.

To me "extreme" means you *probably* don't walk away uninjured if you screw up the first time ... you definately don't try it 20 or 30 times without a scratch until you get it.

Is telling everyone that kiteboarding is the most dangerous of all extreme sports is the right way to promote the sport?

We don't want to be doing something this dangerous around kids and tourists at a public beach right?

I have a better idea. Repeat after me:

1) Yes, Kiteboarding is FUN, no it's not hard, you don't have to be strong, and YES it is safe.

2) Yes, you can rent the gear for $75/hr from an instructor and it comes with free lessons and/or instructor supervision (mandatory for each rental).

;-)