If we're going to get more women into kiting, we've got to address a few things. Harnesses: I've found that most women are turned off by the harness sizing. Dakine needs to just eliminate Large and XL from their sizing chart. Maybe call XL, "Venti", like Starbucks does with their cup sizes. Or, how about a Victoria's Secret harness influenced line. I'd stock those in the shop for sure. Imagine, the Angel harness .... ooooo.
Kite names and marketing: How any women could be excited about buying a Best kite after seeing their ads is beyond me. How about a Marlboro-type guy with a kiteboard on the back of his horse or something. And names like Fuel, Crossbow ... not really geared toward the female species. Ozone is close with the Instinct, but how about the "Intuition". Now there's a name that'll get the ladies lined up. Oh yeah, and put some butterflies and flowers on the thing.
|