This appears to be a franchise store where they sell peoples items for them at a percentage for their listing and monitoring the status of the sale. I did a brief follow up and it appears as though they have a store front in Palm Harbor 37150 US Hwy 19 N. Managers name is David Deleeuw and the phone number is 727-786-9190. Just in case any one wants to give them a call to tell them you're thought's.
here's the link to the store.
http://www.isolditgulfcoast.com/Contact.htm