Now that more women are involved in the sport, I am still surprised by the limited amount of marketing and products designed for women. Of course, some products are out there, like Liquid Force's Aura boards, women's harnesses, and waterwear. But, no one in the industry really has a portion of their marketing that helps point women to which products might suit them best. I guess this area of marketing would help women new to sport the most. Of course we can see and read in the various mags which female riders are using what gear, but having their sponsors provide them with the gear is one thing, having these companies dedicate info as to why their riders use it, is a different take. Irregardless, you guys are getting lucky, as more women enter the sport. It's got to be a lot more fun to look at us than your hairy bros out on the water!!! Just remember, all the machismo on the water doesn't get you anywhere!!! LOL
|