Read a little about the Horse Latitudes.
http://en.wikipedia.org/wiki/Horse_Latitudes
Worst branding ever, imo. Didn't bring high wind fun to mind when I first saw the horse logo over the word latitude.
Quote:
All in a hot and copper sky,
The bloody Sun, at noon,
Right up above the mast did stand,
No bigger than the Moon.
Day after day, day after day,
We stuck, nor breath nor motion;
As idle as a painted ship
Upon a painted ocean.
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How many kite mnfr's we got now?