Coke put some advertising $$ to use by sponsoring 30 new team riders for this co-promotion. It's actually a pretty neat opportunity to ride new kites, have full throttle products (beverages, shirts,towels, etc..) to pass out, and do what i love to do..kite!! i don't believe the other existing eclipse riders are all participating, but I am not completely sure. i am thankful for the opportunithy to be a part of a different type of marketing campaign. I'd rather be kiting and bringing attention to a brand, rather than be one of the people on the beach having to walk around and pass stuff out.
Thanks to Chris Cousins and the Eclipse crew for the opportunity to participate.
|