Coke is pairing with eclipse to promote the launch of their new Full Throttle uncarbonated energy drink. Whenever there is a promo, a promo company is hired to send staff to work the event and pass out t-shirts, the product, etc. The promo company hired all the girls and guys in the picture that you don't know (other than Chris Cousins if you don't know him) and eclipse invited their riders as well as guests.
If you're insinuating that they are using these girls to sell the brands? As a woman I can tell you that there is a big difference between someone in a sports bra and skirt at an event where there are ladies in tiny bikinis playing sand volleyball, from an ad in a magazine that is 70% of a girl's ass in a tiny black bikini with a small picture of a kiter in the background.
Just my two cents.
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