You might be right, Adam.
To me, the increase in toll isn't that big a deal. It's less of a fee than paying the stupid tolls out along the beach, and we park 30 feet from where we rig.
EB is probably one of the better spots in all of Florida.
Anyway, I will gladly pay the "park and ride" fee for that place. I pay more for Blue Flag right now in the meter and I have to carry my stuff way out there.
A pass would be nice for frequent visitors. They should have one of those for the beach parking meters too.